TikTok Shop Launch System

0 of 32 done

Phases overlap on purpose: creators start before the catalog is final.

0 of 6Days 1 to 5

Register as a seller with the business entity, EIN and a bank account in the company nameApproval takes two to five business days. Mismatched names are the usual rejection.
Submit tax details and the return address; confirm the warehouse that will ship
Link the official brand TikTok account to the shop
Connect Shopify so inventory and orders sync; test one order end to endAn oversell in week one costs more than the week.
Set the returns window, the shipping SLA and who answers shop messagesShop metrics punish late shipments and slow replies harder than low sales.
Check every launch SKU against the restricted and prohibited categories before listing

0 of 6Days 3 to 7

Pick three to five launch SKUs: proven sellers, 30+ days of stock, margin that survives fees, commission and adsFees, affiliate commission and ads together can take 35 to 45 percent. Pick products that still work after that.
Write listings for the feed: short titles, the benefit in the first line, five to eight images, one video
Set a shop-only offer: a bundle, a starter size or a price point that beats the site by a littleBuyers compare with the site in the same session. Give them a reason to buy here.
Create a new-customer voucher and a free-shipping threshold
Build one bundle that lifts average order above the free-shipping line
Set low-stock alerts and a reorder trigger for each launch SKU

0 of 7Days 5 to 14

Turn on the open affiliate plan at 10 to 15 percent commissionThe algorithm favours shops with active affiliates. Commission is the cost of reach.
Build a target list of 50 creators in the niche with 10K to 200K followers and recent shop videos
Send 15 to 25 targeted invitations with free samples and a higher commission for the first 30 days
Send each creator a one-page brief: the hook options, the one claim to make, what not to say
Log every creator in the tracker: status, sample sent, posted, GMVTen creators is a list. Fifty is a system or it is chaos.
Ask for ad authorization on every video that performs, so it can run as a Spark Ad or in GMV Max
Follow up creators who received samples and have not posted at day 7 and day 14

0 of 6Days 7 to 30

Post from the brand account daily: product in use, not a product on a table
Test five hooks a week; keep the two with the best watch time and remake them
Run a first live: one hour, one product, a live-only voucher, answer every comment
Collect every creator video into one folder with its numbers after seven days
Reply to every comment on shop videos in the first hour; questions become the next video
Reach 20 approved creatives before ads turn on, 50 by day 30GMV Max needs creative volume to find winners. Eight to fifteen per SKU is the working range.

0 of 7Days 10 to 30

Do not turn ads on before the shop has organic orders and five or more creator videosThe campaign optimises on signal. With none, it spends to learn what the content would have told you for free.
Launch GMV Max with a Sales objective per launch SKU; it is the default campaign type for shop ads
Set target ROI at 2 to 3x for days 1 to 14, then step to 3 to 4x once it converts
Daily budget of $50 to $150 per active SKU at launch; raise only after three stable days
Kill rules: a SKU at 3x target cost with no orders pauses; a creative under 1 percent click-through after 2,000 impressions is replaced
Weekly: rank creatives by orders, move the top three into the ad group, retire the bottom three
Report shop GMV, ad spend, affiliate commission and net margin in one line every Monday

The launch, in one place